Festival of Cinema NYC is an annual independent film festival in New York City that celebrates emerging and established filmmakers, showcasing original films, diverse storytelling, and creative talent from around the world. At its heart is a grassroots approach to film selection, with a strong commitment to discovering and supporting truly independent films. This spirit of independence and grassroots filmmaking serves as the guiding principle behind the brand identity.
The visual identity draws inspiration from the raw, unpolished aesthetic of DIY Xerox posters printed on colored paper. The color palette and typography embrace this handmade, grassroots sensibility, while deliberately black-and-white photography reinforces the look and feel, creating a cohesive visual language that reflects the independent spirit of the festival.
