Helm’s is an online shaving kit startup that also has a physical barbershop in L.A.
The company focuses on creating craft quality shaving products aimed at car and motor sport enthusiast.
The company focuses on creating craft quality shaving products aimed at car and motor sport enthusiast.
The direction of the branding is to underscore the craft aspect of the brand
by referencing visual cues from mid 20th century racing and garage culture.
by referencing visual cues from mid 20th century racing and garage culture.
